Anthem Gold Group Review: Is This Gold IRA Firm Legit?

Our Verdict

Anthem Gold Group fits a specific investor well: someone opening a first precious metals IRA, moving a modest six-figure balance or less, who wants a human on the phone walking them through custodian paperwork step by step.

The waived-fee credits carry real dollar value at that account size, and the service feedback across four platforms is consistent enough to take seriously.

It fits poorly for buyers who want published premiums before a phone call, or who plan to move a very large balance where a one-time markup outweighs a decade of fee credits. The BBB record is genuinely clean. The track record is genuinely short.

Best suited for cautious first-time rollover investors who will do the pricing homework themselves.

What Is Anthem Gold Group?

Anthem operates as a dealer and guidance layer, not a bank or a vault. Reps discuss goals, recommend specific coins or bars, coordinate paperwork with a self-directed IRA custodian, then arrange either depository placement or home shipment.

Custody, recordkeeping, and storage sit with third parties. Anthem sells the metal and manages the relationship; another company holds your assets and issues your statements.

Two purchase paths exist. IRA buyers fund a self-directed account and receive metals into an approved depository. Cash buyers pay directly and take delivery at home, outside any retirement wrapper.

Who Owns Anthem Gold Group? Leadership and Trust Signals

BBB filings list Jake (Jacob) Shulman as owner and principal contact. He carries ties to a sister firm, Anthem Tax Services. The operation runs from one office with roughly 10 employees, serving buyers in all 50 states.

The company website names no CEO, no compliance officer, and publishes no team biographies. For a firm asking you to move retirement savings, that gap matters. You should know who signs off on pricing policy and who answers when a transaction goes sideways.

Treat the custodian as your true counterparty here. The maintenance and storage charges originate there, tax reporting flows through there, and any future dispute over your holdings involves that company. Anthem covers qualifying fees by credit or reimbursement, which is not the same as eliminating them.

One correction, since it circulates widely: this firm has no connection to Anthem Blanchard or Anthem Vault, and it is not a Beverly Hills operation. Different companies, similar names.

Celebrity Endorsements and Media Mentions

Brian Kilmeade of Fox News, Joe Pags, and Lars Larson all lend their names to Anthem’s marketing, alongside “as seen on” placements for Forbes, Fox News, and Newsmax.

Paid endorsements tell you a firm can afford media spend. They tell you nothing about your markup.

Anthem Gold Group Products and Services

The catalog runs roughly 50 items across gold, silver, and platinum, in coin, bar, and round form. Palladium appears in IRA-eligibility copy but does not show up as an active product.

Every product page routes to a phone number. No prices, no premiums, no live quotes anywhere on the site.

IRA-Eligible Bullion vs. Direct-Purchase Coins

Retirement accounts can only hold metals meeting IRS purity minimums: 99.5% for gold, 99.9% for silver, and 99.95% for platinum. Qualifying pieces include American Eagles, Canadian Maple Leafs, Krugerrands, Australian Kangaroos, and bars from PAMP Suisse or Valcambi.

The specialty side is where costs escalate. Rocky Mountain Elk coins, Polar Bear proof sets, Snow Falcons, and 90% junk silver carry collector premiums far above bullion.

Here’s the trap. A one-ounce American Eagle and a one-ounce “limited mintage” proof hold identical gold. Your statement will show similar weight. Your purchase price will not, and the gap only becomes visible the day you sell.

Gold IRA vs. Cash Purchase for Home Delivery

A Gold IRA offers tax-deferred or tax-free growth depending on account type, with one hard rule: an approved depository must hold the metal. You cannot keep it in a closet.

Cash purchases skip the custodian entirely. Anthem ships those orders free, fully tracked and insured, and reviewers repeatedly report arrival within two days of a wire clearing.

Anthem Gold Group Fees and Pricing

Anthem publishes no fee schedule and no live pricing. That practice is standard across the industry, and it still costs you leverage, since you cannot compare offers without three separate phone calls.

The recurring charges below come from the custodian, not from Anthem. When marketing says “waived,” read it as reimbursed: the custodian bills, Anthem credits qualifying accounts back.

Item	Amount
Account setup	$50
Wire transfer	$30
Annual maintenance	$125
Annual storage (flat)	$100
Minimum, cash purchase	$5,000
Minimum, IRA	$10,000 to $15,000

Flat storage beats percentage-based storage once your balance grows, so ask whether that $100 stays flat at every account size.

The Hidden Cost Most Investors Miss: Markup Over Spot

The premium over spot is the largest expense in the entire transaction, and nobody prints it. Not Anthem, not most competitors.

Standard bullion typically trades around 5% to 8% above the spot price at reputable dealers. Specialty and proof coins routinely reach 20%, 30%, or higher. On a $100,000 order, that difference is $25,000 of purchasing power that never reaches your metal.

Your quarterly custodian statement reports weight and melt value. It never reports what you paid over spot. You discover the number years later, at liquidation.

Tip: Before you approve anything, ask the rep for the spot price, the total dollar cost, and the resulting premium percentage, sent by email. A firm confident in its pricing will send it. Hesitation is your answer.

Promotions and Waived-Fee Offers

Current incentives include up to $25,000 in free metals on large qualifying purchases, a free fireproof safe, and waived storage, insurance, and maintenance for up to five or ten years depending on account size.

Qualifying thresholds vary and are not posted, so confirm the exact balance requirement and the expiration year by phone.

How to Open an Anthem Gold Group Gold IRA

The process runs by telephone from start to finish. Expect two to three weeks from first call to metals arriving at the depository, with the rollover step consuming most of that time.

1. Consultation call. A specialist reviews goals, timeline, and account size, then suggests products.
2. Open and fund. You establish a self-directed IRA and transfer or roll over funds from an existing 401(k) or IRA. Identity verification requires a driver’s license or passport.
3. Select and lock. You choose metals and confirm pricing on a recorded call.
4. Delivery to depository. Anthem ships to the vault, and the custodian records the holding.

The Most Common Setup Friction Point

Everything routes through a person. There is no online checkout, no dashboard, and no way to compare two product quotes side by side without asking twice.

For a first-time buyer, that creates a strange asymmetry. You’re making a five- or six-figure decision using numbers you heard once, on a call, from someone paid on commission. Slow the pace down. Get quotes in writing, sleep on them, then call back.

Custodian and Storage Options

Equity Trust Company serves as custodian, with Delaware Depository as the storage facility. Segregated storage is available for an additional charge; commingled storage is the default.

Delaware Depository carries a $1 billion insurance policy through Lloyd’s of London, plus $100 million in contingent coverage. Quarterly statements arrive from Equity Trust, and the melt value on that first statement often looks lower than your purchase price. That difference is the premium nobody mentioned.

Anthem Gold Group Buyback Program

Anthem markets a “Simple Re-Purchase Program” with a $0 liquidation fee and a highest-buyback guarantee. The program exists, and at least one Trustpilot reviewer reported getting the best quote among several dealers on an American Eagle proof set.

What’s missing is the number. No published spread, no stated formula, no documented turnaround time for funds.

Industry norms for bullion buybacks sit roughly 1% to 3% below spot. Collector coins are looser and far more dealer-dependent.

Tip: Ask for the current buyback quote on the exact coins you’re being offered, in writing, before you buy. A 30% premium going in and a 2% discount coming out defines your real break-even, and gold has to climb a long way to cover it.

Anthem Gold Group Reviews and Ratings

Ratings have climbed steadily since 2024, which points to active review solicitation from satisfied buyers. That’s normal practice, and it’s worth weighting the harder-to-influence platforms more heavily.

Platform	Rating	Reviews	Notes
BBB	4.98 /5	49	A rating, accredited 10/26/2023, 0 complaints
Trustpilot	4.4/5	32	Rated “Excellent”
Google	5/5	62	Perfect score
Yelp	4.3/5	6	Very small sample

A widely repeated “TrustLink” rating for this company could not be verified against a live profile. Treat that figure with caution wherever you see it quoted.

What Customers Praise

Three themes repeat with unusual consistency. First, no-pressure education. Reviewers name individual reps (Danny, Monica, Cameron, Adam, Anthony) and describe patient explanations with no push toward a close.

Second, speed. Multiple buyers report metals arriving two days after a wire cleared, which is fast for physical delivery.

Third, rollover handholding. Retirees moving out of equity-heavy portfolios describe the transfer paperwork as smoother than expected, with follow-up calls after the sale rather than silence.

Common Complaints and Red Flags

Pricing transparency drives the negative feedback. One Trustpilot reviewer alleged markups running 35% over spot and characterized the sales approach as misleading. Anthem has not published figures that would confirm or refute that claim.

The second theme involves brand spillover. The harshest one-star reviews trace to Anthem Tax Services, including one complaint about a gold rep calling while reading from confidential tax file information. That’s a privacy concern worth raising directly.

On the gold business itself, BBB shows zero formal complaints and no lawsuits or regulatory actions surfaced in public records.

How Anthem Gold Group Compares to Competitors

Against the decade-old firms that dominate this category, Anthem trades history for hospitality.

On fees, it holds up well. Flat $100 storage and $125 maintenance sit at or below what many rivals charge, and the price-match policy plus platinum availability add flexibility that some larger dealers lack.

On credibility signals, it trails. The preferred gold IRA companies among investors typically carry 8 to 15 years of operating history, thousands of reviews, industry association memberships, and in some cases published premium ranges. Anthem has 49 BBB reviews and two birthdays.

Neither position is automatically better. A newer firm often works harder for each customer. A seasoned firm has survived a bear market in gold and processed liquidations at scale. Decide which reassurance you need more.

Is Anthem Gold Group Legit?

Yes. Anthem Gold Group LLC is a registered California company, BBB-accredited since October 2023, holding an A rating with zero complaints on file.

No lawsuits, regulatory actions, or state enforcement matters appeared in public searches, and customer feedback across four independent platforms is consistently positive.

Legitimate is not the same as optimal. Two years of history, undisclosed premiums, an unpublished buyback spread, and no named leadership are real gaps. None of them signal fraud. All of them mean you carry more of the verification burden yourself.